I started my career as freelancer for community and brand building focused on Web2. The past 12 years I worked as consultant for international brands and companies creating inclusive communication strategies. As journalist I wrote articles for my blog and a variety of magazinges about automotive and livestyle topics. In 2019 I focused on personal branding for women and discriminated groups, founded feminis[t]hinking as systemic coach and wrote the book “broken mirror – a selfportrait”. When jumping in the Web3 rabbit hole in 2021, I realized a lack of diversity. “This space could be utopia – a wallet does not know gender – but it’s still a reflection of our IRL unsolved problems.” As a society, we have to take responsibility to bridge the gaps and create an equal representation.